As Malaysia becomes a key hub on the "Digital Silk Road," the demand for skilled employees in the digital economy is on the rise.
In response to the Belt and Road Initiative, Malaysia launched its own digital blueprint in 2021, prompting higher education institutions in both countries to explore innovative models for joint international talent development.
Because of China’s leading position in the field of digital marketing, E-marketing is becoming an increasingly popular course in Malaysian universities.
Ong Thai Kiat, an associate dean at the Department of Materials Engineering of Tunku Abdul Rahman University of Management and Technology, believed that collaboration with Chinese universities in E-marketing area will greatly benefit its students, and promise boundless employment prospects for them.
